Aveda Earns Cruelty-Free International Leaping Bunny Certification

Thrilling Update: Aveda Achieves Cruelty-Free Certification via Cruelty-Free International's Leaping Bunny Initiative If you haven't caught wind of this development yet, Aveda has recently earned official cruelty-free certification from Cruelty-Free International under their esteemed Leaping Bunny P

Thrilling Update: Aveda Achieves Cruelty-Free Certification via Cruelty-Free International's Leaping Bunny Initiative

If you haven't caught wind of this development yet, Aveda has recently earned official cruelty-free certification from Cruelty-Free International under their esteemed Leaping Bunny Program. This milestone is truly remarkable and worth celebrating. Aveda has long been recognized for its premium hair care products and has maintained a spot on the Logical Harmony Cruelty-Free Brand List for quite some time. Starting in January 2021, the brand also transitioned to being completely vegan-friendly across its offerings.

What makes this announcement particularly noteworthy is the widespread availability of Aveda products in salons around the world. For what feels like the very first time, individuals seeking a comprehensively cruelty-free and vegan salon experience can confidently walk into such an establishment and receive any treatment without hesitation. There's no longer a need to inquire about each individual product being used, and consumers can trust that these high-performing formulations will deliver excellent results.

This fresh certification solidly reinforces Aveda's longstanding dedication to cruelty-free practices, providing even greater assurance to ethical consumers everywhere.

I had the opportunity to speak directly with representatives from both Aveda and Cruelty-Free International regarding this significant announcement. Through these discussions, I gained deeper insights into its implications for cruelty-free shoppers. We also explored the potential broader effects this could have on the Estée Lauder Companies, the parent corporation that owns Aveda.

Aveda was established with a core principle of nurturing the world we inhabit, which has always encompassed a firm stance against animal testing. For over four decades, we have pioneered efforts in sustainability, and we take great pride in highlighting this dedication to our planet through our Cruelty-Free International Leaping Bunny approval—the globally acknowledged gold standard for cruelty-free cosmetics.

– Barbara De Laere, Aveda’s Global Brand President

Securing cruelty-free certification through the Cruelty-Free International Leaping Bunny Program represents a substantial achievement. The evaluation process is both extensive and meticulous, demanding a genuine, unwavering commitment from brands to eliminate animal testing entirely. To qualify, the brand's complete supply chain undergoes thorough auditing, followed by mandatory annual re-audits to maintain compliance.

In fact, this is the sole cruelty-free certification that mandates the establishment of a robust supplier monitoring system by the brand itself. The Cruelty-Free International Leaping Bunny Program scrutinizes the entire supply chain, extending all the way to the manufacturers of individual ingredients. This verification occurs annually in collaboration with the brand, ensuring ongoing adherence.

Undertaking this certification is a major, continuous obligation for any brand, and witnessing Aveda embrace it is truly inspiring and sets a powerful example in the industry.

Aveda has earned its stellar reputation through decades of steadfast dedication to ethical business practices and sustainability. I am delighted that this commitment now extends to Leaping Bunny approval for Aveda's product lineup.

– Michelle Thew, CEO of Cruelty Free International

It's important to note that Aveda operates under the ownership of Estée Lauder, a company that does not hold cruelty-free status overall. Nevertheless, in 2019, Cruelty-Free International announced a collaborative partnership with the Estée Lauder Companies (ELC). This development piqued the interest of many in the cruelty-free community, who eagerly anticipated the outcomes of this alliance.

Aveda marks the pioneering Estée Lauder brand to receive cruelty-free certification via the Cruelty-Free International (CFI) Leaping Bunny program. This is no small feat, as the certification demands extensive effort and rigorous scrutiny. Optimism is high that Aveda won't be the sole ELC brand to achieve this distinction moving forward.

Aveda stands as the inaugural ELC brand to gain approval through the Cruelty Free International Leaping Bunny programme. Cruelty Free International is eager to advance our partnership with ELC toward securing cruelty-free approval for additional ELC brands.

– Cruelty-Free International

Regarding Estée Lauder itself, the company owns Aveda alongside numerous other brands, some of which qualify as cruelty-free while others do not. At present, Estée Lauder as a corporate entity does not meet cruelty-free standards. One can't help but wonder if shifts are on the horizon. I directly inquired with Cruelty-Free International about prospects for other Estée Lauder brands pursuing cruelty-free status.

Aveda Under Estée Lauder Ownership: Certification Status Across Brands?

In 2019, the Estée Lauder Companies (ELC) revealed its new partnership with Cruelty Free International. This collaboration emphasizes the critical need to eradicate animal testing from cosmetics supply chains worldwide. As a tangible expression of this pledge, ELC initiated the pursuit of Leaping Bunny approval for select brands. Aveda is the first ELC brand to secure approval through the Cruelty Free International Leaping Bunny programme. Cruelty Free International anticipates ongoing collaboration with ELC to achieve cruelty-free approval for more ELC brands. We are jointly developing the subsequent phases of this initiative.

Complete Aveda Press Release: Always Opposed to Animal Testing, Now Officially Leaping Bunny Approved by Cruelty Free International

All Aveda cosmetics and personal care products now bear the globally recognized gold standard approval for cruelty-free status.

Aveda, the premium, vegan hair care brand that has consistently rejected animal testing since its inception in 1978, has officially announced its approval under the Cruelty Free International Leaping Bunny Programme.

To earn Leaping Bunny approval, Cruelty Free International meticulously verified that Aveda refrains from conducting or commissioning any animal tests on its products, raw materials, or ingredients. The brand endured a comprehensive, multi-year examination process with Cruelty Free International to confirm that its suppliers and manufacturers fully adhere to all Leaping Bunny standards for products and ingredients. To sustain this approval, Aveda will undergo independent audits every 12 months by Cruelty Free International, guaranteeing perpetual compliance.

“Aveda was founded on the principle to care for the world we live in, and this includes always being opposed to animal testing,” said Barbara De Laere, Aveda’s Global Brand President. “We have been a leader in sustainability for more than 40 years and we are proud to underscore this commitment to our planet with our Cruelty Free International Leaping Bunny approval, the internationally-recognizable gold standard for cruelty free cosmetics.”

Achieving approval under Cruelty Free International’s Leaping Bunny Programme forms a vital part of Aveda’s strategy to enhance transparency for customers via credible third-party validations. This prestigious Leaping Bunny designation encompasses Aveda’s entire portfolio of high-end hair, skin, and body care products, distributed through thousands of salons and retail outlets globally. Notably, this includes Aveda’s professional hair color lines, which are exclusively offered at Aveda-affiliated partner salons.

Michelle Thew, CEO of Cruelty Free International, said: “Aveda has a well-deserved reputation for its decades-long commitment to ethical business and sustainability. I am thrilled that this now includes Leaping Bunny approval for Aveda’s products.”