Is Serena Williams' WYN Beauty Cruelty-Free and Vegan?

Renowned worldwide as one of the most exceptional tennis athletes in history, Serena Williams has now ventured into the beauty sector by introducing her very own cosmetics line. Yet, a pressing question remains: does WYN Beauty adhere to cruelty-free and vegan standards? Serena Williams made her de

Renowned worldwide as one of the most exceptional tennis athletes in history, Serena Williams has now ventured into the beauty sector by introducing her very own cosmetics line. Yet, a pressing question remains: does WYN Beauty adhere to cruelty-free and vegan standards?

Serena Williams made her debut in the beauty market with WYN Beauty, a brand name cleverly derived from the word 'win,' a concept deeply familiar to the retired tennis legend given her illustrious victories. She established this company by seizing a timely opportunity in the market, developing 'makeup you can move in' specifically designed for individuals who maintain an active lifestyle while desiring to look polished and glamorous. The product's packaging pays homage to her tennis background, featuring vibrant neon hues that evoke the appearance of tennis balls on the court.

'I was always searching for makeup that looked good after hours on the court.'

- Serena Williams

WYN Beauty was specifically developed to address the needs of those with darker skin tones, an area where the beauty industry has long fallen short in terms of diversity and inclusion. The brand's flagship offering, the Skin Enhancing Tint SPF 30, boasts an impressive array of 36 shades tailored to a wide variety of complexion types. Considering the numerous challenges Williams has overcome during her professional journey, it is entirely understandable that she aims to support communities with deeper skin tones through this comprehensive and inclusive shade selection.

Following the reveal of this innovative beauty brand, enthusiasts have eagerly inquired about its cruelty-free credentials. Our dedicated research at Cruelty-Free Kitty involves thoroughly investigating cosmetic companies to deliver the most current and reliable details to our audience.

We can confidently affirm that WYN Beauty qualifies as a cruelty-free brand. This enterprise refrains from conducting any animal testing on its finished products or individual ingredients at any location globally. Additionally, the company does not commission or fund third-party entities to perform animal tests on its behalf. Moreover, WYN Beauty does not distribute its products in mainland China, a market where animal testing requirements can still apply under certain regulations.

WYN Beauty has earned official certification as cruelty-free through Cruelty Free International's esteemed Leaping Bunny program, which solidly reinforces their commitment to ethical, animal-friendly practices in beauty formulation and production.

Is WYN Beauty Vegan?

The official WYN Beauty website explicitly states that 'All WYN Beauty products are formulated to be vegan friendly.' Our team has also made direct contact with WYN Beauty to gather further specifics on their formulations. Based on this information and our analysis, we can assuredly declare that WYN Beauty operates as a fully vegan beauty brand, free from animal-derived ingredients across its product lineup.

Where to Buy WYN Beauty

This cruelty-free beauty label debuted with an initial collection of 10 distinct products, prominently featuring the Skin Enhancing Tint SPF 30 as well as the Word of Mouth Max Comfort Matte Lipstick. The assortment further includes options for both liquid and pencil eyeliners. Given that the 23-time Grand Slam champion frequently rocked sharp winged eyeliner styles during her matches, it was a natural choice to prioritize eyeliner products in her inaugural launch.

WYN Beauty products are available exclusively through Ulta stores throughout the United States, as well as via direct purchase on their official website, making it convenient for shoppers to access this new ethical beauty range.