Top 9 Organic Natural Shampoos & Conditioners

Every product featured in this selection utilizes safe, non-toxic components. When referring to 'natural' shampoos, we indicate those that avoid harmful synthetic chemicals, drawing instead from plant-based or naturally sourced materials deemed safe for use. Certain choices are fully organic or inco

Every product featured in this selection utilizes safe, non-toxic components. When referring to 'natural' shampoos, we indicate those that avoid harmful synthetic chemicals, drawing instead from plant-based or naturally sourced materials deemed safe for use. Certain choices are fully organic or incorporate organic elements, signifying that their components are grown without synthetic pesticides, herbicides, or artificial fertilizers.

Options carrying full organic certification are somewhat limited. Such certification demands that at least 70 percent of the ingredients meet organic standards. Given the higher cost of organic materials, discovering an organically certified shampoo at typical drugstores proves challenging. Nevertheless, excellent alternatives exist, including numerous affordable natural shampoos that deliver impressive results.

Featured Brands

Here are the top natural and organic shampoo brands highlighted in this comprehensive guide:

• Rahua (top overall choice)
• Acure (leading drugstore option)
• Odele
• Innersense
• Carina Organics
• SheaMoisture
• Evolvh
• Avalon Organics
• Andalou Naturals

1. Top Overall Pick: Rahua

Having tested multiple offerings from Rahua, I can confidently say they rank among the finest available today, surpassing many conventional options in the natural category. The Classic Shampoo and Conditioner duo imparts a silky, soft texture to hair while ensuring the scalp remains thoroughly cleansed and refreshed. Rahua provides a variety of formulas tailored to specific hair objectives and conditions, such as boosting volume or maintaining vibrant color.

Among their lineup, the Hydration combination stands out as a true rescuer for hair that's been damaged or stressed. Additionally, it boasts one of the most delightful scents in the shampoo world. This brand commits to sustainability, being entirely cruelty-free, carbon neutral, gluten-free, and formulated with organic ingredients. They also contribute a share of their sales to conservation efforts in the Amazon Rainforest, supporting the local communities involved in harvesting their signature ingredients.

2. Leading Drugstore Choice: Acure

Acure delivers a broad spectrum of products spanning skincare, body care, and hair care, positioning them as providers of some of the most budget-friendly non-toxic solutions on the market. Although their formulations prioritize clean ingredients, they do not hold organic certification. For those seeking maximum value, their pricing is unbeatable: an 8 fl oz (236mL) bottle of shampoo retails for just $9.99.

A standout is their Ultra Hydrating Shampoo paired with its matching conditioner, which leaves hair gleaming, smooth, and easy to style. Like all Acure products, it's fully vegan. None of their shampoos or conditioners include parabens, sulfates, mineral oil, or other questionable additives.

Acure caters to diverse hair needs with specialized options:

• For dry hair: Ultra Hydrating Shampoo ($9.99) + Conditioner ($9.99)
• For oily hair: Daily Workout Watermelon Shampoo ($9.99) + Conditioner ($9.99)
• For fine hair: Vivacious Volume Shampoo ($9.99) + Conditioner ($9.99)
• For frizzy hair: Simply Smoothing Shampoo ($9.99) + Conditioner ($9.99)
• For sensitive scalps: Buildup Balancing Hemp & ACV Shampoo ($9.99) + Conditioner ($9.99)
• For stressed hair: Juice Cleanse Supergreens & Adaptogens Shampoo ($9.99) + Conditioner ($9.99)
• To remove buildup: Curiously Clarifying Shampoo ($9.99) + Conditioner ($9.99)

3. Odele

Odele represents a fresh entrant to the market, yet their ingredient profiles impress with their purity. Following a recent reformulation, their current lineup avoids any dubious or harmful substances, and even their fragrances derive entirely from natural sources. Availability at various drugstores and Ulta stores enhances their accessibility.

These shampoos deliver performance on par with premium mainstream brands, earning them 'salon-grade' status at a fraction of the cost. Select from tailored shampoo and conditioner sets based on your hair type: the Volumizing formula suits fine to medium straight or wavy hair, while the Smoothing Shampoo excels for medium to coarse textures or very dry, damaged fine hair.

4. Innersense

Launched in 2005 by a pair of professional hair stylists seeking non-toxic, high-performance alternatives, Innersense incorporates organic ingredients across its entire collection. Their mission centers on developing the safest, most efficacious hair care solutions available.

Beyond basics, they offer clean styling aids and comprehensive hair maintenance products. Notably, their shampoos are termed 'hairbaths,' adding a luxurious element. A purple variant proves ideal for blondes, with each shampoo complemented by a matching conditioner.

5. Carina Organics

I first encountered Carina Organics early in my blogging journey, and they immediately distinguished themselves. As one of the rare affordable lines employing organic ingredients, they are also completely vegan and natural.

A key appeal lies in their fragrance-free selections, ideal for allergy sufferers or those with sensitive skin. They even produce an adorable, unscented baby shampoo. Originating from Canada, the brand ships reliably to the United States.

6. SheaMoisture

With a longstanding presence, SheaMoisture pioneered products tailored for black hair textures. They harness natural staples like Castor Oil, Black African Soap, and Argan Oil within entirely non-toxic formulas. Widely stocked in drugstores, they offer broad accessibility.

For natural shampoos and conditioners optimized for coily or curly hair, SheaMoisture delivers unmatched variety, from solutions for dry hair to severely damaged strands. A universal option suits all types, and while many target dryness, they adapt well to normal or oily hair too.

7. EVOLVh

Established in 2009, well ahead of the clean beauty surge, EVOLVh provides shampoos and conditioners suitable for every hair type.

Free from synthetic fragrances and irritants like sulfates, parabens, propylene glycol, and silicones, their vegan, cruelty-free lineup relies solely on natural and organic components.

8. Avalon Organics

Avalon Organics presents cost-effective hair, skin, and body care lines. While fully organic shampoos remain elusive, their products earn certification from two U.S. bodies, confirming at least 70 percent organic content.

All items are 100 percent vegan and cruelty-free, with large 32 oz bottles priced below $20. Find them on Amazon and select Whole Foods locations across the U.S. Specialized options include:

• For normal to dry hair: Nourishing Lavender Shampoo ($9.99)
• For fine hair: Volumizing Rosemary Shampoo ($9.99)
• For dry and irritated scalps: Scalp Treatment Tea Tree Shampoo ($9.99)
• For sensitive scalps, dandruff: Anti-Dandruff Shampoo ($10.99)
• For oily hair: Clarifying Lemon Shampoo ($9.99)
• For brittle hair: Strengthening Peppermint Shampoo ($9.99)

9. Andalou Naturals

Non-GMO Project verified, Andalou Naturals began as a skincare line in 2010 before venturing into haircare, including shampoos, by 2012.

Their shampoos are cruelty-free and vegan (noting a few skincare items with manuka honey), packaged in fully recyclable BPA-free plastic. Each shampoo pairs with a dedicated conditioner.

Final Recommendations

Sourcing an exceptional natural or organic shampoo today is straightforward—one that's cruelty-free, ingredient-safe, and highly effective. From economical drugstore finds to premium indulgences, options span every budget level.

For quick reference, our standout selections are:

• Best overall: Rahua Classic Shampoo ($36)
• Best drugstore: Acure Ultra Hydrating Shampoo ($9.99)
• Best for sensitive scalps: Avalon Organics Unscented Dandruff Flake Removal Shampoo ($14.99)